WHR Tube
WHR Tube
WHR Tube

Whitbread - WHRTube

Project scope


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Whitbread PLC is the largest provider of hospitality in the UK. Its brands include Costa Costa, Premier Inn, Brewers Fayre, Taybarns, Table Table and Beefeater.

brightfive are responsible for developing and managing the main staff engagement site for all of these brands - WHRTube.com. The site is a popular platform allowing staff from all over the UK to share their news, images, videos and comments.

It is also a great motivational tool, with staff members regularly taking part in online competitions and fundraising activities for their chosen charity.

brightfive work closely with key Whitbread personnel, making sure their messages are communicated effectively to all parts of the business. We built WHRTube to be robust, yet flexible enough to accommodate the varying demands placed upon it by the WHR Comms team.