Human Resources and Employment Law experts, ESP, help hundreds of corporate customers with personal, specialist legal advice and a wide variety of other online and onsite HR resources. We have enjoyed a long and fruitful relationship with ESP, who were among our very first clients. brightfive have developed ESP’s core business application, websites and many other projects for over 12 years.

The Challenge

ESP’s main application has evolved to become an essential business management system which they rely on daily. What they were lacking was a more up to date, mobile friendly, customer facing website.

Our Process

We built a beautiful new website based on our constantly improving in-house platform. This means that the site is fully responsive (looks great on any device) and can be edited by the ESP team.

The primary aim of this new site is to generate new business. We worked closely with the ESP team to translate their products and services into great looking web content and useful tools, such as the Savings Calculator. The content, structure and design are intended to maximise the conversion of visitors to enquiries, whilst also making a large amount of their fantastic resources easily available to the casual browser.

Selected members of the ESP team can add and edit news articles, case studies, staff bios, testimonials, resource pages and more. The application also cleverly synchronises with the parent application to pull out the key resource information (this removes the need for dual data entry - saving a lot of time and avoiding potential user input error).

The Outcome

Although early days, the team are reporting a healthy number of enquiries, driven by both the organic and paid search results.

Previous versions of the site were quite light on content and as such was quite a challenge to optimise. Now the powerful publishing features and ESP’s regular creation of unique, engaging blog content is really helping to nudge us up the search engine results pages.

The launch has also happily coincided with ESP being shortlisted for a prestigious Law Society award. Whilst we can't claim any direct responsibility for their obviously excellent customer service, we like to think in some small part we have helped to give them the tools to more ably look after their customers.

“We have worked with brightfive for over 12 years now. They have been a critical business partner and have played a major role in our continued growth over that period. What makes them different is they understand (in detail) our business. We can throw a random idea at them and they just ‘get it’; ‘polish’ the idea; improve upon it and then deliver the solution.

They are a real business partner and feel like an extension of our own team.

It has been a real pleasure working with them over a long time now and we hope that we enjoy a fruitful business relationship for many more years to come.”

Pete Byrne
Founder and CEO – ESP Group