Whitbread Restaurants Christmas Roadshow 2013
October 2013 saw Whitbread Restaurants’ annual Christmas Roadshow. Appointed by Roebuck Productions, brightfive were on-board for the third year running.
The Whitbread Restaurants group is made up of Brewers Fayre, Beefeater, Table Table and Taybarns. With their many sites spread all over the country, instead of gathering managers all in one place, the event comes to them. Over three weeks the team travelled from Southampton to Glasgow to meet Restaurant Managers from across the UK. A mix of formal presentations and interactive workshop sessions, the roadshow aimed to deliver key messages to staff ahead of the busy festive period. The roadshow also provided a forum for staff to ask questions and contribute their own ideas about the business, utilising IML audience response handsets to capture data from delegates.
brightfive worked directly with the Whitbread team to design the presentations and were onsite to operate graphics and manage the IML system at the 6 events around the country.
The event has been a huge success and helped us get closer to the GM population - we couldn't have done it without the support of the Roebuck team
Neil Campbell, MD, Whitbread Restaurants
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