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WHR Summer Party 2016

22 JUN
Stadium

Image courtesy of @placemadebyyou

On Thursday 9th June, the Ricoh Arena Bowl became the staging ground for a truly spectacular party.

The ‘WHR Summer Party’ welcomed delegates from Whitbread brands Premier Inn, hub, Beefeater, Table Table, Taybarns, Brewers Fayre and Whitbread Inns.  Over 4,000 guests assembled in Coventry for a day of recognition, music, food and fun, produced by our regular client, Roebuck Productions.

WHR Party 2016 brightfive

The day began as delegates poured into the stands to watch the Whitbread Family Awards, presented by John Bishop.

After the awards, delegates were free to enjoy fun and games on the pitch, including live music, food stalls, a silent disco and zorbing.

For the evening’s entertainment, X Factor star Fleur East, All Saints and Rudimental took to the Whitbread Summer Party stage, performing 3 fantastic sets.

All this at an open-air event on a day of unwaveringly gorgeous weather. It all seemed too good to be true!

WHR Summer Party was the culmination of over half a year’s work for both our Web and Events departments. Our first task was to work with our clients to scope out the tone of the event and pitch moodboards and event names, eventually creating a bespoke brand and visual identity for the event. Our web team were then responsible for developing the event’s custom-built online delegate management system, which managed invitations and registration, including preferred room share allocations for 4,000 people! Our events team managed the design of print including large scale print items as well as stationery, event passes and drinks tokens. Working closely with the Roebuck video team, we also developed a visually striking Keynote deck, seamlessly integrating background videos throughout the presentation.

brightfive graphics team WHR Party 2016

We are so proud to have been part of this ambitious event. It was immensely rewarding to see the hard work our of team, colleagues and clients pay off.

Thank you to our team - including the fantastic Stephen, our colleagues and our clients at Roebuck Productions and Whitbread plc.

Just want to say a huge personal thank you to everyone for putting literally blood, sweat and tears into this year’s Summer Party!

It was such an incredible event and the feedback has been truly phenomenal – couldn’t have done it without your never ending hard work

Carolyn Floyd
Social Media & Communications Manager, Premier Inn