Anchor Trust has more than 40 years experience working with the elderly and providing residential care homes; they had also just restructured the business and updated their brand image when they approached Roebuck Productions and brightfive to help communicate this important information to their teams.

brightfive were entrusted to uphold and launch their new brand image and to convey their strategic objectives, new organisational structure and other key messages.

In order to instantly measure the success of the delivery of the key messages the conference also included an interactive quiz, with responses measured live via keypad equipment supplied by IML.