Series of sites for national kitchen brand In-toto
In-toto Kitchens wanted to shake up a slightly tired looking web presence and introduce a powerful integrated Content Management Sytem to help maintain their site, raise their profile and to increase traffic and lead generation.
Time was a pressure as the launch had to coincide with their 30 Year Anniversary celebrations and other promotional activity that was happening. Following a series of meetings to establish the precise requirements we got cracking with the three sites.
Firstly, the In-toto Kitchens Retail site is the first port of call for customers looking for high quality, luxury fitted kitchens manufactured in Germany and sold through a nationwide franchise chain of small, knowledgeable kitchen showrooms. The site includes many ways to browse and look at their various kitchen ranges, a showroom finder, customer kitchen examples and a brochure request feature.
Showrooms have their own individual access to their pages where they can update copy, images, customer and ex-display kitchens. All changes and additions have to be approved by Head Office and then get published to the site. In-toto boasts over 50 showrooms ranging from Edinburgh Kitchens in Scotland, Stockport Kitchens in the north of England, down to Bristol Kitchens and Exeter Kitchens in the south.
Built around a similar theme the In-toto kitchen franchise site promotes opportunities to potential owners and investors as a trusted, profitable, enjoyable business with a great brand, products and support.
We show ‘success stories’ – testimonials from existing successful franchisees, along with a simple step by step guide to getting involved.
Frequently Asked Questions address the most common queries and there is a listing of showroom franchises that are available.
Finally, the In-toto Contracts site promotes the business and its products to property developers and building contractors. It shows project case studies where In-toto kitchens have been used to great effect in a series of developments nationwide.
The site also gives technical information about applicances available, range specifications, finished, drawers, hinges and other detail useful to developers.
We were up against a very tight deadline when we employed brightfive to work with us on these three websites. They made a potentially complicated process simple, with a clear understanding of what we were trying to achieve and a professional team ready to work on the design and build. The new sites look great, they are simple to use and will serve us proudly into the future. I look forward to a growing relationship with brightfive and would recommend their work and approach to anyone!